Overview:
Replay 2023 is JioHotstar’s personalised year-in-review experience - a one-of-a-kind journey tailored uniquely for each user. It weaves together a series of engaging, interactive stories based on your individual viewing behaviour throughout the year. Whether you binge-watched thrillers, followed every cricket match, or revisited your favourite sitcoms, Replay 2023 reflects your entertainment journey in a visually rich, immersive format.
Each story is dynamic and distinct, celebrating your tastes, habits, and memorable moments on the platform. From most-watched genres to iconic scenes you replayed again and again, it turns your viewing data into share-worthy content.
The experience is designed to be fun, surprising, and socially engaging - allowing you to share your Replay stories with friends or post them directly on platforms like Instagram and X. With Replay 2023, reliving your year in entertainment becomes a celebration of what made your screen time special.
Branding Explorations:
Here are some of our branding and logo explorations. We explored a range of directions — some aligned closely with Hotstar’s existing brand, while others took a more premium, out-of-the-box approach.
Social Media Creatives
More information coming soon. Stay Tuned!